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The Power of Terpenes in Cannabis

Cannabis has been used for medicinal purposes for thousands of years, and in recent years, there has been increasing interest in the therapeutic potential of its chemical components, particularly cannabinoids like THC and CBD. However, there is another group of compounds in cannabis that is often overlooked but equally important: terpenes - aromatic compounds found in many plants, including cannabis.

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Decoding and Understanding Cannabis COAs

COA’s in a nutshell. Because of its history and the effects that a poorly-produced batch could have, cannabis products go through a rigorous testing process (usually by a third-party testing lab) before hitting the shelves at licensed dispensaries. All licensed cannabis products, including topical, ingestible, transdermal, and inhalable forms, must be tested in compliance with the laws of each state.

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Marketing to Different Types of Cannabis Consumers

Do you know the target audience for your cannabis brand? What are their preferences, not only from a cannabis consumption perspective, but generally speaking as well. In order to be successful with that target audience you need a clear vision of them.

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Education is Key for Cannabis Consumers

One of the key factors that will drive strong growth and responsible use of cannabis by adults is education. Consumers need information to understand how cannabis can help them achieve their consumption goals, whether it be for medical or recreational use. Three key areas drive education for cannabis consumers: research, testing, and delivery of information.

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Placing Too Much Value on THC Levels

When most people look at cannabis lab test results, they are overly-fixated on the THC levels reported. Far too many people equate “higher THC with better cannabis.” It is also an error to think that the THC level will determine how high one gets.

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Perfecting Cannabis Consumption

So how does one go about zeroing in on their perfect cannabis experience? It starts with an understanding of cannabinoids (such as CBD (cannabidiol), THC (tetrahydrocannabinol)), terpenes, and other potential ingredients in cannabis.

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