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Marketing to Different Types of Cannabis Consumers

Do you know the target audience for your cannabis brand? What are their preferences, not only from a cannabis consumption perspective, but generally speaking as well. In order to be successful with that target audience you need a clear vision of them.

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Education is Key for Cannabis Consumers

One of the key factors that will drive strong growth and responsible use of cannabis by adults is education. Consumers need information to understand how cannabis can help them achieve their consumption goals, whether it be for medical or recreational use. Three key areas drive education for cannabis consumers: research, testing, and delivery of information.

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Placing Too Much Value on THC Levels

When most people look at cannabis lab test results, they are overly-fixated on the THC levels reported. Far too many people equate “higher THC with better cannabis.” It is also an error to think that the THC level will determine how high one gets.

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Perfecting Cannabis Consumption

So how does one go about zeroing in on their perfect cannabis experience? It starts with an understanding of cannabinoids (such as CBD (cannabidiol), THC (tetrahydrocannabinol)), terpenes, and other potential ingredients in cannabis.

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How to Stop Counterfeit Cannabis Products

We aim to help consumers know that the product they purchase is authentic. By authentic, we mean it is a true product manufactured by the brand that has gone through an independent laboratory set of tests to produce a certificate of analysis (COA). When you scan a LucidID you can get verification that the product is authentic from the cannabis brand.

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Better Understanding Terpenes

Terpenes are natural chemical compounds that are present in many different plants. Terpenes express themselves in aromas, flavors, and colors of various plants. As they relate to cannabis, terpenes affect how different strains taste and smell. Terpenes may also have different medicinal-like properties.

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