From day one, Lucid Green’s goals have been focused on optimizing cannabis experience. What does this mean? Well it means different things to different audiences - brands, distributors, retailers, and consumers.

Throughout the world, 420 has become a national holiday for the cannabis community.

The good news for the cannabis industry is this fungible UPC (F-UPC) is not only possible, it is already here.

QR Codes are old technology. Over their 20 years of existence, the technology has for the most part stayed the same. Scan the code, get information. So why is this older piece of tech having such a resurgence?

Edibles Have Made a Huge Breakthrough Throughout 2020.

Eliminating the administrative burden of COA and Regulatory Label Management, saving time, and removing errors in the process.

Does the THC arms race even make sense?

Cannabis digital marketing was pushed into overdrive thanks to the Covid pandemic. Like traditional retail before it, cannabis retail is moving rapidly towards a more digitally integrated experience and consumer behavior is changing along with it. Thankfully for cannabis brands, there’s a tried and tested brand marketing blueprint to follow in order to build out their Direct to Consumer (DTC) digital strategy.

The “fungible” on-pack code, meaning a single code can be used for many different functions and by many different users, allows for incredible flexibility and efficiency for Brands.A unique code, automatically included on every item, allows brands to unlock a wish list of capabilities: from inventory check-in optimization for their retailers, real-time sell-through data for brands, to product authentication, product safety, recalls, usage guidance, budtender training and incentives, and even fully featured consumer loyalty.

As the cannabis industry rolled into 2020, markets were already seeing a steady increase in online ordering and digital engagement, even as many brands still had nascent digital strategies in place to address this growing channel. BOPIS (Buy Online, Pickup In-Store) purchasing was saving consumers and retailers major queue time and markets like CO finally passed laws to allow the slow rollout of home delivery in the state.

Cannabis Dispensary Magazine - From the vaping crisis to the COVID-19 pandemic, recent events have intensified the need for transparency and trust in the cannabis supply chain to ensure packaging and products are contaminant free.Now, perhaps more than ever, supply chain partners and customers want more information about industry practices and products.

HOW TO START DIGITAL TRANSFORMATION NOW

Lucid Green, the leading trust and transparency platform developed exclusively for the cannabis industry to offer instant access into product-specific information, today announced a brand partnership with Rove, a leading producer of vape technologies and premium cannabis oils.

How cannabis vape companies are using technology to ensure consumer confidence and bolster sales?

Why does Lucid Green use QR codes?

When we designed our platform, our development team carefully considered which underlying technology to use in order to address two pivotal real-world concerns.

How To Build Trust And Transparency In The Cannabis Industry Right Now.

We want to provide consumers with the knowledge that they need at the moment of truth.– Lucid Green’s Marco Rullo

Empowering the Consumer by Bridging the Education Gap

A few weeks ago, we learned Ionic Brands Corp OTCZRRRF was implementing a new blockchain-based Internet of Things platform, Lucid Green, aimed at increasing trust and transparency for cannabis consumers and brands.

Today’s cannabis industry can best be described as pioneering. No word is a better fit to describe the spirit of a now-booming industry that’s had to fight its way to legality through decades of activism and self-determination.